An effective digital marketing strategy often involves a variety of techniques to help your website get more exposure, which translates into more business. One method that is often used is Pay Per Click or PPC advertising.
Call the Practice Marketing Guru today to discuss our PPC strategy including our favorite platforms, our approach to keyword management, bid management philosophy, our past performance, and more!
What Exactly is Pay-Per-Click Advertising?
This type of digital marketing allows practice owners to target specific keywords in major search engines like Google, Yahoo and Bing. By setting up a PPC campaign you can generate traffic to your site through paid search ads. This may seem relatively easy, but the reality is that it takes significant experience managing pay per click campaigns before you can be well versed in what works and what does not. Without a professional PPC manager by your side you could be spending money aimlessly and not getting the results that you would have hoped.
Tips for an Effective PPC Campaign
When launching paid search campaigns for our clients, we always keep the following tips in mind to ensure that our pay per click campaigns are properly optimized.
- Effectively Target Paid Search Campaigns – Through Google Adwords, PPC managers at Practice Marketing Guru are able to target very specific geographical areas. This is especially important for practices that target a local area. Without targeting a specific geographical area you could be spending money on PPC that will be worthless due to users living in an entirely different location.
- Create Landing Pages Dedicated to Pay Per Click Ads – Another way that Practice Marketing Guru ensures PPC success is through targeted landing pages based on your specific paid search ads. This allows you to cater to users who have clicked on a specific advertisement.
- Test Different PPC Content – Through A/B testing we can see which pay per click ads are performing best at anytime. This allows us to constantly tweak your campaign to produce the best ROI.
- Track Analytics – For an effective paid search campaign, tracking is essential. Through your Google Adwords account, Practice Marketing Guru will keep you abreast of how your pay per click campaigns are performing at all times.
Ready To Launch Your Pay Per Click Campaign and Grow Your Practice?
If you would like more information on how a PPC campaign can help you grow your practice, give our office a call today at 682-777-2969 or fill out our online contact form. We would be happy to give you a free quote for a pay per click campaign or any of our other digital marketing services.
Don’t spend another dime on your paid search efforts without consulting the experts at Practice Marketing Guru.